I blend product strategy, behaviour-led UX, and spatial thinking to help design teams build products people genuinely feel connected to.
Product Designer & Design Strategist
Building scalable systems for global brands
Companies I've worked with
1
Delivered 5+ enterprise-scale projects, drove early-stage research and design frameworks
UX Designer
4
3
2
UX Consultant
Led design initiatives for highly regulated enterprise workflows, streamlined cross-team collaboration
Senior UX Strategist
Translated business needs into research-backed scalable UX solutions
UX Research Lead, UX Design Officer
Owned end-to-end research, strategy, and design for critical enterprise applications
Why Me?
I Solve Complex, High-Stakes UX ProblemsI specialise in environments where UX isn’t “make it pretty” — it’s reduce risk, improve compliance, optimise processes, and enable scale.
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My work consistently impacts
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Operational efficiency
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Data integrity
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Compliance and governance
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System resilience
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Cross-team productivity
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Time-to-market
Key Skills?
Core StrengthsUX Strategy | Enterprise Systems |
Research Leadership | Process Redesign |
Interaction Design | Design-Tech Alignment Stakeholder Influence | Systems Thinking
28% ↓
Claim processing time
JIV Insurance Portal
2.5M+
Users onboarded
Optum Secure
90%+
User satisfaction
Healthcare Directory
23+
Designed for Countries
Global Scale
Case Studies
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HealthCare Directory
Role: Lead UX Designer
Team: 1 PM, 2 Front-End Developers, 4 Backend Engineers
A One-Stop Directory with comprehensive details of available providers and their details, all in the Executives Fingertips!
Year: 2022
User satisfaction--
achieved through better accessibility and simplified navigation.
90%
JIV: Insurance Portal
Role: Lead UX Researcher & Strategist
Team: 2 Business Analysts, 4 Developers, 3 Testers
Led foundational research for a compliance system used by thousands of internal users. Consolidated fragmented workflows, mapped dependencies across teams, and created a unified north-star journey for future enhancement.
Year: 2023
Checkout time reduced--by restructuring the flow to real-world behaviors observed during testing
27%
Jury Award-winning UX Solution , scaled into a real project
Product Strategy · System Design · AI Workflows · Multi-country Research
Optum Secure
Role: Lead UX Researcher · UX Designer
Team: 1 PM, 2 Developers
Helping clinicians move from complexity → clarity through better data interfaces.
Year: 2023
Cross-functional collaboration Increased
during the global pandemic
30%↑
Research · Interaction Design · Cross-functional leadership
What Sets My UX Practice Apart
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Enterprise fluency — I understand constraints like data availability, production issues, L2 support, BAU load, and regulatory dependencies.
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Outcome-first approach — I focus on measurable business outcomes, not just UI screens.
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Decision-making frameworks — I create alignment tools for cross-functional teams.
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System stability mindset — I design for performance, not just usability.
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Strategic documentation — PRDs, process flows, boundary definitions, decision logs.
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Operational empathy — I spend as much time with back-office teams as with end-users.
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Scalable design — Not one-off screens but reusable patterns & governance rules.
My Approach
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Frame problems in business terms
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Lead with research & evidence
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Simplify complexity without oversimplifying
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Influence stakeholders through clarity & logic
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Align UX with engineering and operational constraints
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Deliver systems that scale
Let’s Work Together
Start a Conversation → deepthiux@gmail.com
LinkedIn → Linkedin.com/deepthiu-ux
I’m a product designer with 8 years across fintech, healthtech, and retail.
My work sits at the intersection of culture, emotion, and clarity—whether I’m redesigning banking journeys or building design-tech platforms from scratch.
I believe good design should feel like a deep breath: simple, confident, and calming.