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I am Deepthi,

a UX Strategist transforming complex systems into simple, user-first experiences.

Over 8 years, I’ve led design for healthcare, insurance, and civic tech products, creating measurable business impact while delighting users. My work bridges strategy, research, and design, turning challenges into clear, scalable solutions.

2.5M+

Users onboarded

Optum Secure

34% ↑

Compliance adoption increase

Optum Secure

28% ↓

Claim processing time

JIV Insurance Portal

90%+

User satisfaction

Healthcare Directory

Featured Projects

These projects highlight how I combine UX strategy, research, and design leadership to deliver solutions that are user-centric, scalable, and measurable.

HealthCare Directory

Simplified onboarding for 2.5M+ users — compliance adoption +34%

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A One-Stop Directory with comprehensive details of available providers and their details, all in the Executives Fingertips!

UX Research  .  UX Designer  .  Visual Design

Reduced claim processing time by 28% with streamlined workflows

JIV- Insurance portal

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UX Research  .  UX Designer  .  Visual Design

A platform to empower daily wage workers to equip themselves with an Insurance Policy digitally, without having to visit a branch.

BI Tool Recommender

A New Joiner's Help-Tool that helps them with the softwares they will require to have access to, the process to avail them.

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UX Research  .  UX Designer  .  Visual Design

A platform to empower daily wage workers to equip themselves with an Insurance Policy digitally, without having to visit a branch.

Trakr

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UX Research  

Optum Secure

Designing Role-Based Power BI Dashboards for

Healthcare Leadership & Super Users

UX Research  .  UX Designer 

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Turning the City of Barcelona into a Smart City fully utilising technical advancements and creating a city of the future.

Smart City

UX Research

Visual design

Prototyping

Strategy

Design Thinking

Product design

Communication

UX Design

UX Research

Branding

Skills

Clients

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About Me

© 2025 by Deepthi 

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